Mind Mapping: The Undervalued Thinking Hack

You’ve probably heard of mind mapping, an approach that maps associations in a non-linear way to reveal a wide range of possibilities.

It’s a great way to brainstorm ideas on just about any topic but its usefulness doesn’t stop there: it’s a great tool for problem-solving, learning, and notetaking, among other things.

The act of visualizing your thoughts and associations helps to clarify, organize, retain, and prioritize them. And an added benefit of mind mapping is that it just feels more creative and fun than the much loved, but pretty utilitarian, list (sorry, list!).  

Mind mapping isn’t a new technique. It’s been used for centuries by intellectual heavyweights including Leonardo da Vinci. And if you do any more reading on the topic, you’ll learn that a psychologist named Tony Buzan popularized mind mapping in the late 1960s.  The benefits of mind mapping are the source of its staying power.

We’ve both used mind mapping for years, both professionally and personally.  Professionally, it’s been a valuable tool for lots of brand challenges like:

  • Naming a new product, service, or line extension
  • Clarifying desired brand identity
  • Understanding consumer needs & preferences
  • Identifying new distribution/channel opportunities

On a personal level, we’ve used mind maps to capture key nuggets from articles or books we’ve read, help kids organize their thoughts for writing assignments, think through personal goals for the coming year or zero in on the right destination for an upcoming trip. This really is an all-purpose tool.

It's time to get reacquainted with mind mapping: this tool has withstood the test of time for a reason! 

If you’d like to learn more about mind mapping and get step-by-step instructions on how it’s done, click here:


P.S. We have another tool we use ALL THE TIME. If you want to check it out, go here:


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